Privacy Policy

Sprkle Music Ltd Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you register and use sprkle.com (the “Site”) or any of its affiliated mobile/tablet applications (the “App”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site/App, we collect information about how many user profiles you visit, how many videos or pictures you upload, and information about how you interact with the Site/App. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when registering through the Site or our mobile iOS or Android application, we collect certain information from you, including your full name, email address, date of birth, sex, location (City or Town). Optional information we collect from you includes your race and a profile picture. We refer to this information as “User Information”.

As a purely music social platform, we also collect musical information from you including speciality / instrument(s) and genre(s). We refer to this information as “Musical Information.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information, User Information and Musical Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the User and Musical Information that we collect generally to display on your Profile page and on the Find Users page so that other music user accounts or followers can find you for employment or engagement opportunities such as performing at concerts or corporate events, for collaboration opportunities or for the main purpose of the Site/App, namely for general entertainment purposes. Additionally, we use User Information to:

  • Communicate with you
  • Suspend or permanently delete your account if there is any evidence of you misusing the Site/App or abusing any of its users
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our services.

We use the Device Information that we collect generally to improve and optimize our Site/App (for example, by generating analytics about how our users browse and interact with the Site/App, and to assess the success of our marketing and advertising campaigns).

We may use site/app visit data to advertise/retarget you with advertising.

Below we have schematically set out what personal data we collect about you and for what purposes:

Personal Data Purposes
Full name To identify each user by their official name (a username will also be required which helps differentiate users with same first and last names).
Date of birth Sprkle Music is suitable for any age.
We take your Date of birth so that other users can find age appropriate collaboration or group partners.
We take this information so that event organisers/agents/ managers (followers) can target and/or contact artists of specific age groups.
Sprkle Music Competitions are also age restricted (16+, however subject to the minimum legal age required in a few countries for this kind of competition entry).
To help us with targeted marketing.
Sex We take this information so that users can find appropriate collaboration partners.
We take this information so that event organisers/agents/managers (followers) can target and/or contact artists of a specific sex.
To help us with targeted marketing.
Location We take this information to help users find collaboration partners in their city or local area.
We take this information so that event organisers/agents/managers (followers) can target and/or contact artists at a specific location.
To help us with targeted marketing.
Racial Origin (note: there is an “unspecified” option) We take this information so that users can browse race against musical genre and speciality / instrument. (i.e find a black hip-hop violinist etc.) This might come useful for music video collaboration etc.
Adding racial origin will give the user an additional tag which they can be found by in the Find Users search.
To help us with research and targeted marketing.
Email address To verify your email address at registration.
To send out any correspondence concerning you or your Sprkle account (news, updates or upcoming competitions).
Specialty / Instrument / Genre To display this information on your user profile page.
To help users find musicians in a more accurate way.
To enable us to engage in target marketing for our competitions
Profile picture (note: upload option can be skipped) To have a visual representation of you on your profile page and many of the other pages on Sprkle, including the newsfeed, messenger, notifications etc.

SHARING YOUR PERSONAL INFORMATION

We do not share your Personal Information with third parties. We use Google Analytics to help us understand how our users use the Site/App – you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

  • Facebook: https://www.facebook.com/settings/?tab=ads
  • Google: https://www.google.com/settings/ads/anonymous
  • Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident, we note that we are processing your information in order to provide our services and operate the functions of the Site/App, or otherwise to pursue our legitimate business interests.

DATA RETENTION

When you register on the Site/App, we will maintain your account Information for our records unless and until you ask us to delete this information.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at hello@sprkle.com or by mail using the details provided below:

Sprkle Music Ltd
146 Buckingham Palace Road
London
SW1W 9TR
United Kingdom

Email: hello@sprkle.com